Google Analytics is one of the best free web analytics tools around and each year it gets just that little bit better. The latest additions have something for both the power user and the casual ‘I’m not sure what I’m doing here’ user. For the power user – that is, those that get their hands…
Content is king, right? It must be – everyone says it is. Not only is content king, we need plenty of it. Search engines are hungry for it and want more everyday. At least, once again, this is what we are told. Yet, if you listen carefully to what the search engines actually say, less…
There are many web site owners who spurn social media marketing, preferring to concentrate on search engine marketing. I can understand their attitude given the relative newness of social optimization and social media marketing. In a period where costs and profits are high on the agenda, being able to establish a firm ROI in this…
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There are many different forms of content. You generate your own, you can have others generate content for you (ghost writing and guest writing); there is user generated content (comments left on blog posts); and user initiated content. For many business blogs, the last of those could be your most important. User initiated content is…
Google have announced a new ’social search’ feature that will see the results from searches from within your social network added to normal search results. This is an opt-in feature that may have ramifications for many businesses. Will big businesses have a head start on many small businesses is my first question. One of the…
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Do you ever take the time to view your web design on the different browsers that are now being used? There is a good chance your site renders well with most, if not all browsers – but how do you know? Internet Explorer is a good example. You can only have one version installed at…
Google local search has to be one of the best features available for any brick and mortar business. With ore and more people turning to the internet for information before venturing out to go shopping, it is becoming an essential tool. When a user enters a search term – for example, coffee shops in Edinburgh…
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Free blogging sites such as Blogger and WordPress have their place online but they are really for amateurs and not for professional businesses. The closure of Geocities is one example of where a ‘free’ situation can eventually cost a business. I admit that Geocities is not a blog host, but I do know many people…
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Unless you have been in outer space, or perhaps asleep for the last 18 months, you will know that we have been in a fairly serious global recession. Most economies seem to be climbing out of this downturn so now may just be the best time to start a PPC campaign. There are some good…
There are many ways to increase your inbound links and one of the steadiest is through affiliate marketing campaigns. There are many pros and cons to using affiliate marketing and one of the most common I hear is the loss of a sizable portion of your income. It needn’t be. Affiliate marketing is the process…
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